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As the media hype builds up for Apple’s latest circus event tomorrow, focus is turning on the so-called iPad Pro. And why not? The new phone will just be another iteration, as will the new conventional iPad. A gimmicky new feature; the usual progression of CPU horsepower; ho hum. Let’s talk more about the brand new line of product!

All the talk says that, unfortunately, it will run iOS, which I remind you is a platform designed primarily for cell phones. It shows that Tim Cook and his friends have learned absolutely nothing about the hard-earned and unexpected success of the Microsoft Surface Pro versus the abject failure of the vanilla Surface. Mainly, enterprise customers will want a tablet that can also serve as a full-fledged laptop.

An iOS device is fine for point-of-sale and display, but it is wholly inadequate for actual laptop computing. Without a true file system like Windows or OSX, it becomes difficult, if not impossible, for executives to use any iPad like they would a Surface Pro or other true laptop. Consider: the iPad Pro considers revolutionary the ability to have two windows open. Apple will be hyping this to the hilt. Just one problem: actual laptops have been able to do that since the 1990s! And, they run the same type of OS as the desktops and the server farms back at corporate HQ.

As a CTO/CIO, why on earth would I spend over $1,000/ea each on this new, untested, unproven device running a cell phone OS, when I can spend much less than that for a tried-and-true conventional laptop or Surface Pro that has an actual file system? Or if I am absolutely fixated on Apple devices, why not spend just 10% or so more per unit for Macbooks and thereby spare my IT department hundreds if not thousands of manhours dealing with the headache of trying to integrate an oversized cellphone?

Of course, Apple will have initial success with this product. They could release putrefying stool samples as a new line of product and yield profit within 6 months. But any corporate IT person who seriously considers migrating to this platform, assuming it does not run OSX and is therefore not called the “MacPad” or similar, should be brought into the CEO’s office to discuss the terms of their separation package.

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